The Wiggles - a brand shining brightly
For over 30 years The Wiggles have been entertaining children and incorporating early childhood learning into their songs, music and dance.
And while they have cancelled their 2020 tours, their brand is shining brightly.
On 30th March The Wiggles released their Social Distancing song to help children understand the importance of social distancing and why we need to stay home.
And with its release, their PR machine swung it to action and delivered the headline "Wiggles to the rescue" and have thus far earned $10 million in media exposure across prime time tv, radio and press.
But most importantly, this song and this message is exactly what we would expect from The Wiggles. It speaks to their values and purpose, and further increases our trust and respect of them.
Dolphin Marine Conservation Park - Smart Brands Don't Go Dark
Just because Dolphin Marine Conservation Park have their gates closed doesn't mean you can't see their dolphins, seals, turtles and penguins.
Regular Live Streaming on Facebook is keeping their followers connected by sharing animals being fed, cared for, and trained, all through live streaming.
Dolphin Marine Conservation Park, Coffs Harbour is Australia's only marine conservation park and they are doing incredible work across welfare, rescue, rehabilitation and release.
Live Streaming is a brilliant opportunity to connect with their audience, help people understand more about marine conservation, and what actions each of us need to take to make a difference.
Congratulations to Terry Goodall and the team at Dolphin Marine Conservation Park.
See an interview with Terry Goodall, Managing Director, Dolphin Marine Conservation Park, Coffs Harbour.
https://www.prime7.com.au/news/24552-animal-love
The localism drum is beating
For some time, people have been discussing slowing down, engaging in more meaningful experiences, searching for human connection and embracing a sense of community.
This is not new news, but have we been listening?
People have been escaping to their neighbourhood, engaging and connecting with local experiences, and when they head further afield, searching for villages, makers and authentic connections. But have we been listening?
And then came along COVID-19.
Locals continue to be passionate about the place they live, and want local businesses and people to be prosperous, happy and connected.
Successful businesses are maintaining and building new relationships with their community, through storytelling, advertising, promotion and great customer service. These businesses haven’t gone dark, they are focused on their share of voice and building an army of local ambassadors who will encourage their friends, relatives and visitors to support them as we move out of COVID-19 and beyond.
How are you building your market share?
Western Star - undeniably authentic
Building a brand is a marathon not a sprint. And brands that stay the course, understand how to connect with, and respond to their customers needs at every touch point will be better placed as we enter and emerge from this economic downturn.
As part of our 'Smart Brands Don't Go Dark' series we wanted to share the new Western Star Butter advert.
Undeniably authentic, the ad speaks to their brand position of being an Australian staple that has been a tradition for Australian cooks and families for 93 years.
So with a nod to the past, celebrating human betweenness, a strong connection to place and community, and a big dollop of emotion, Western Star Butter you've made Cobden our 'western star' and won a little bit more of our heart.
Building a brand is a marathon not a sprint. And brands that stay the course, understand how to connect with, and respond to their customers needs at every touch point will be better placed as we enter and emerge from this economic downturn.
As part of our 'Smart Brands Don't Go Dark' series we wanted to share the new Western Star Butter advert.
Undeniably authentic, the ad speaks to their brand position of being an Australian staple that has been a tradition for Australian cooks and families for 93 years.
So with a nod to the past, celebrating human betweenness, a strong connection to place and community, and a big dollop of emotion, Western Star Butter you've made Cobden our 'western star' and won a little bit more of our heart.