Building a brand is a marathon not a sprint. And brands that stay the course, understand how to connect with, and respond to their customers needs at every touch point will be better placed as we enter and emerge from this economic downturn.

As part of our ‘Smart Brands Don’t Go Dark’ series we wanted to share the new Western Star Butter advert.

Undeniably authentic, the ad speaks to their brand position of being an Australian staple that has been a tradition for Australian cooks and families for 93 years.

So with a nod to the past, celebrating human betweenness, a strong connection to place and community, and a big dollop of emotion, Western Star Butter you’ve made Cobden our ‘western star’ and won a little bit more of our heart.

Building a brand is a marathon not a sprint. And brands that stay the course, understand how to connect with, and respond to their customers needs at every touch point will be better placed as we enter and emerge from this economic downturn.

As part of our ‘Smart Brands Don’t Go Dark’ series we wanted to share the new Western Star Butter advert.

Undeniably authentic, the ad speaks to their brand position of being an Australian staple that has been a tradition for Australian cooks and families for 93 years.

So with a nod to the past, celebrating human betweenness, a strong connection to place and community, and a big dollop of emotion, Western Star Butter you’ve made Cobden our ‘western star’ and won a little bit more of our heart.