For over 30 years The Wiggles have been entertaining children and incorporating early childhood learning into their songs, music and dance.
And while they have cancelled their 2020 tours, their brand is shining brightly.
On 30th March The Wiggles released their Social Distancing song to help children understand the importance of social distancing and why we need to stay home.
And with its release, their PR machine swung it to action and delivered the headline “Wiggles to the rescue” and have thus far earned $10 million in media exposure across prime time tv, radio and press.
But most importantly, this song and this message is exactly what we would expect from The Wiggles. It speaks to their values and purpose, and further increases our trust and respect of them.