Vogue Welcomes Members
Vogue Australia have tapped into the holy grail of membership marketing, and it’s delivered a 300% increase in subscribers since launch.
“Vogue VIP is a personalised membership loyalty program rewarding subscribers and offering rarefied access into the world of Vogue" said Vogue Australia editor-in-chief, Edwina McCann.
Designed to reward members with benefits members desire, rewarding their brand loyalty and build engagement and will in turn reward Vogue Australia with growth, retention and connection with members of their VIP members beyond the pages of their magazine.
Vogue VIP offers benefits in addition to monthly magazine include:
- Exclusive behind the scenes content
- VIP member event invitations
- Opportunities to network within the Vogue community
- Connection with business mentors
- Digital magazine access and exclusive offers
When members or in this case Vogue VIP’s are at the heart the organisation, great things can happen.
