Brand Purpose - now is your moment of truth

Now is the moment of truth for your brand purpose.  Are you still living up to your values and striving for your true north and sharing that journey with your customers?

Over the past few years, trust in our civil foundations has fallen away and we have increasing looked towards brands to solve social issues.

We have built trusted relationships with brands. We connect with their people, their product, across social platforms and we buy into their story, their values and their purpose.

In times of a social crisis brands have to dig deep and stay true to their purpose to maintain connection and the trust of their customers.

Brands who’s purpose remains their true north, connects and communicates with their customers authentically will be stronger, and more likely to succeed.

Your Brands moment of truth is now.


2020 International Women's Day - a celebration

On Friday 6th March, we were thrilled to celebrate the women who live love or work in Port Phillip and recognise those that come before us at our Live Love Work Port Phillip, 2020 International Women’s Day Breakfast.

It was a fantastic morning, for a great cause where over 120 people came together to hear inspiring local stories and had the opportunity to mix and mingle with people who make up our community.

Live Love Work Port Phillip and our International Women’s Day Breakfast was developed by Ali and two other local female entrepreneurs who are passionate about building connection and community with a place they love.

The Port Phillip community is a magnificent kaleidoscope of people who live, visit, and work in Port Phillip.  They are unique, diverse, entrepreneurial, creative and have plenty of heart, soul and smarts, but mostly we are authentic, welcoming and respect and celebrate each others differences.

We are looking forward to building stronger connection with the Port Phillip social and business communities over the coming year.

If you would like to know more about how you can get involved, call Ali directly on 0411 135 317 or email alison@roadmapstrategy.com.au

Check out the clip from our 2020 Breakfast https://vimeo.com

 

It took a village to deliver the Live Love Work Port Phillip, 2020 International Women's Day Breakfast and ours is made up of some pretty great people and Port Phillip businesses

Co-Founders

Alison McDowell, Marketing Director, Roadmap Strategy

Georgie Stayches, Chief Engagement Officer, Fetching Events & Communication

Vesna Grdjan, Client Relationship Manager, The Incubator

Major Supporters

Event Sponsors

Charity Partner

Supporters

Albert Park Indoor Sports Centre, Azalea Flowers, Bunnings, Gasworks Arts Park, Gewuzhaus, Higher Living, Linen House, Luna Park Melbourne, Ora Recovery, Pizzini Wines, South Melbourne Market, The Garden of Eden Nursery, William Angliss Institute, West Beach Bathers Pavilion, thl - maui, Britz & Mighty Campervan Rentals

Speakers

Bernadene has been a resident of Port Phillip for almost 20 years and has three primary school aged children and two Labradors, Bronte and Paris. All of her family are actively involved in the community and love living in Port Melbourne.

Georgina Dragwidge

Georgina Dragwidge founded Georgie's Harvest at South Melbourne Market in 2011 and is the recipient of multiple awards at the Melbourne Market Awards. Extraordinarily passionate about fresh seasonal produce, Georgina is equally committed to supporting local farmers and the market community.

Dinah Boswell

Dinah Boswell, Life Member and President of the South Melbourne Life Saving Club, shared some of the history of the club, by sharing the story of Aileen “Mac” Kennedy, the woman who was the driving force behind the club’s revitalisation in 1944.

Our talented musician:

Kate Worley

Music by Kate Worley, Australian National Academy of Music (ANAM), South Melbourne.