The Victorian Tourism Awards represent an industry framework for peer recognition which fosters a culture for business development excellence and innovation.
Operating for over 30 years, more than 4,000 businesses have entered the awards. This year, for the first time VTIC have released a list of our 2021 Victorian Tourism Award finalists.
Well done to all the businesses who entered this year’s awards, and congratulations to the finalists
Finalists – 2021 Victorian Tourism Awards
*Please note: the above list does not include individual categories (29-30-31).
Our founder, Alison McDowell has been a judge for the Victorian Tourism Awards for the past seven years.
A tourism veteran, Ali is passionate about understanding what visitors value, and working with destinations and businesses to understand how to adapt and connect with consumers and visitors to achieve their business goals.
Alison is an experienced and multi-talented marketer across private, franchise, mutual and not for profit industries that include tourism, travel, accommodation, conservation, attractions, membership, events, agriculture and engineering.
Her corporate career has involved Director of Marketing, Communication and Digital Strategy for Zoos Victoria and National Marketing Manager for BIG4 Holiday Parks, giving me a strong background in complex brand strategy, target marketing and membership strategy, stakeholder engagement, and innovation and technology driven performance improvement.
Alison earned a Masters of Commerce (Marketing) and a Graduate Certificate in Competitive Systems and Practices (LEAN), is a Judge for the RACV Victorian Tourism Awards, Co-Founder of Live Love Work Port Phillip, and a past Industry Board Member and Acting Chair for Business Without Borders for Swinburne University of Technology.
To discuss your needs and how Roadmap Strategy can help your business, give Ali McDowell, our Founder a call on 0411 135 317 or email alison@roadmapstrategy.com.au