Mona – Museum of Old and New Art are beaming 49 search lights 15km into the night sky every Saturday from sunset to sunrise until they reopen.
The light instillation is a work called ‘spectra’ by artist Ryoji Ikeda and can be seen up to 100kms from Hobart, reaching over 250,000 people. In addition, this monumental installation is live streamed to a global audience through Facebook.
As always MONA is being noticed, be it through media promoting ‘spectra’ or locals and people across the globe experiencing MONA from the safety of their own home.
MONA is maintaining connection with its locals and potential visitors to keep everyone engaged and their brand top of mind, until they can travel and visit again.
Mona, a brands not going dark.