Successful membership organisations put the customer at the centre of their business model rather than the product or the transaction.

They listen, they learn, they respond and they allow members into the inner sanctum of the organisation making them feel like they belong.  In short, good membership organisations win their members heart and trust.

In return members will share more information about themselves, welcome the opportunity to build a strong and positive relationship with you, be your strongest advocates, reduce the threat of competition and deliver reoccurring income.

Membership can be a powerful and rewarding point of difference within a competitive market, especially when you truly focus on your members best interests.

Once you have membership in your heart and at the centre of your business model, your membership growth and and retention strategies will significantly increase by way of returns and return on investment.