For years, Bulla has been the ice cream served from plastic tubs in homes across middle Australia after tea with chocolate topping. And while plastic tubs are still available, Bulla has been loosing market share, while the industry has seen strong growth in the premium ice cream category.

Bulla ice cream has responded with the release of their award winning premium ice cream product, Bulla Murray Street.

Watching this video you’ll see that Bulla has a deep understanding their new target market, and is truly passionate about their people, their place and delivering a quality product from the heart.

We can’t wait to share more of the Bulla Murray Street brand building journey with you, but in the meantime……. pick up a cheeky iso tub of Bulla Murray Street Caramel Maple & Macadamia, it’s amazing.