Leverage our experience

Sometimes you need a sounding board for your thoughts, and have access to someone with experience to help gain a different perspective and grow your skills.

Roadmap Strategy offer marketing mentoring to CEO’s, marketing leaders and marketing teams to help build your strategic marketing muscle, provide guidance help build your internal marketing and marketing management skills, and give guidance rather than learning through trial and error.

We offer one off, three month marketing mentoring packages, and tailored programs to suit your business, and your needs.



About Alison McDowell

A marketing leader passionate about building brands and developing and executing marketing strategies that connect with target audience and deliver on business goals and objectives.

Alison is an experienced and multi-talented marketer across private, franchise, mutual and not for profit industries that include tourism, travel, accommodation, membership, events, agriculture and engineering with the likes of RACV, Hertz, BIG4 Holiday Parks, Zoos Victoria, Swinburne University of Technology, SKM and PGG Wrightson Seeds.

Her corporate career has involved Director of Marketing, Communication and Digital Strategy for Zoos Victoria and National Marketing Manager for BIG4 Holiday Parks, giving me a strong background in complex brand strategy, target marketing and membership strategy, stakeholder engagement, and innovation and technology driven performance improvement.

I have earned a Masters of Commerce (Marketing) and a Graduate Certificate in Competitive Systems and Practices (LEAN), is a Judge for the RACV Victorian Tourism Awards, Co-Founder of Live Love Work Port Phillip, and a past Industry Board Member and Acting Chair for Business Without Borders for Swinburne University of Technology.


Travel, Tourism, Accommodation, Membership, Agriculture, Building, Education, Early Childhood Learning, Couture


Belgravia Leisure, Hepburn Bathhouse and Spa, Wai Ariki Hot Springs and Spa, Caravan Industry Association of Australia, Kalparrin Incredible Kids, ViPAC Engineers, VTIC (Victorian Tourism Industry Council), Marysville Jazz and Blues Weekend.



To discuss your needs and how we can help, give Ali McDowell, our Founder a call on 0411 135 317 or email alison@roadmapstrategy.com.au